Effective Date: March 8, 2025
1. Introduction
Back2Health Chiropractic & Wellness (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website https://b2h.ca (“Website”). By accessing or using our Website, you consent to the terms of this Privacy Policy.
2. Information We Collect
a. Personal Information
We may collect personal information that you voluntarily provide to us, including but not limited to:
- Name, email address, phone number, and mailing address.
- Health information related to your appointment or treatment inquiries.
- Payment details for appointment bookings.
b. Non-Personal Information
We may automatically collect non-personal information about your interaction with our Website, such as:
- IP address, browser type, operating system, and device identifiers.
- Pages visited, time spent on the Website, and navigation patterns.
3. Use of Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies to enhance user experience and analyze Website performance. Cookies are small text files stored on your device that help us understand user behaviour.
We use the following types of cookies:
- Essential Cookies: Necessary for the Website’s functionality.
- Analytics Cookies: Collect information on how users interact with our Website.
- Marketing Cookies: Track user activity to deliver personalized advertising.
By using our Website, you consent to the use of cookies. You can manage your cookie preferences through your browser settings.
4. Embedded Content from Other Websites
Articles on this site may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content, including tracking your interaction if you have an account and are logged into that website.
YouTube: Our website may include embedded YouTube videos to provide informative content. YouTube, owned by Google, may collect your IP address, browser details, and track interactions via cookies. To learn more, visit YouTube’s Privacy Policy.
5. Third-Party Services
We use third-party services to improve our Website and marketing efforts:
- Google Analytics: Collects data on website usage to help us understand user interactions.
- Facebook Pixel: Tracks conversions from Facebook ads and optimizes ad targeting.
- Hotjar: Provides heatmaps and session recordings to analyze user behaviour.
- Google Web Fonts: Ensures a consistent and visually appealing user experience. Your browser may download these fonts from Google’s servers, which may involve sharing your IP address with Google. Learn more at Google’s Privacy Policy.
- MailChimp: If you subscribe to our mailing list, your data (name, email address) will be stored and processed by MailChimp in compliance with PIPEDA. You can opt out of emails at any time via the unsubscribe link in each email. Learn more at MailChimp’s Privacy Policy.
6. Use of Collected Information
We use the collected information for purposes including:
- Providing services, responding to inquiries, and processing appointment requests.
- Analyzing user behaviour to enhance our Website’s functionality.
- Delivering personalized content, promotions, and advertisements.
7. Disclosure of Information
We may share your information with:
- Service Providers: Third-party vendors assisting in website operations and marketing.
- Legal Obligations: When required by law or to protect our rights.
8. Data Security
We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.
9. Your Rights
Under PIPEDA (Personal Information Protection and Electronic Documents Act), you have the right to:
- Access: Request a copy of your data.
- Correction: Update inaccurate information.
- Deletion: Request deletion of your data, subject to legal limitations.
To exercise these rights, please contact us at contact@b2h.ca.
10. International Data Transfers
As a Canadian business, we primarily process data within Canada. However, some third-party services may store data outside of Canada. We ensure compliance with PIPEDA regulations regarding cross-border data transfers.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We encourage you to review it regularly for any changes.
12. Contact Us
For questions or concerns about this Privacy Policy, please contact us at:
Back2Health Chiropractic & Wellness
4987 King Street, Beamsville, ON, Canada
Email: contact@b2h.ca
Phone: (289) 566-8681
This Privacy Policy complies with PIPEDA (Personal Information Protection and Electronic Documents Act) in Canada and applicable data protection regulations.